Innovation is the name of the game at ISG in Iberia’s first Smart Series event

On Friday 21 June, ISG in Iberia hosted its inaugural Smart Series event in Madrid, bringing together leaders, experts and specialists from across the construction industry to discuss how technological innovation can be applied in construction.

Taking place at the offices of one of the most innovative manufacturing companies in the world – 3M – the event was the latest edition of ISG’s Smart Series: a format which features an expert panel of guest speakers to tackle different themes and drive thought-provoking discussion.

The event was hosted in a 300-person, multi-purpose auditorium built by ISG in Iberia as part of its long-standing relationship with 3M that extends back over a decade. 
An icon of innovation itself, the venue set the scene for the event. Starting with a networking breakfast as food for thought, our managing director in Iberia, Javier Cirac, welcomed guests to the region’s first Smart Series.

He was then joined by chief executive of architectural firm, HOLArquitectura, Mariano Garcia, who spoke about the application of game-changing technology in architecture. His interactive presentation used virtual reality to demonstrate how a drawing can be brought to life through the power of technology to eliminate risk and increase quality in the design process.

Mark Norton, head of building information modelling (BIM) at ISG, led a session called ‘Innovation applied to construction at ISG’, where he used his vast experience and knowledge in BIM to showcase some of the industry’s latest construction technologies and systems. 

Mark said:

“Technology, construction, innovation, England and Spain aren’t normally used in a usual sentence. However, being part of the ISG team presenting in Madrid on a tech in construction theme was a fantastic experience.

"I believe we successfully projected an image of where we are in the UK and where Spain could embrace and take technology over the course of the next few years."

The event ended with our client, 3M, presenting two innovative products that are not only helping transform the construction industry, but helping improve sustainability practices and protect the environment.

Javier concluded:

"The launch of Smart Series in Iberia supports our corporate goal of driving revolutionary change within the industry. We are delighted that our long-standing client, 3M, Mark and Mariano could join us for such a successful, interactive event.

“The construction industry is evolving, and technology is more important than ever in creating world-leading environments that enable people and businesses to thrive. We look forward to making the next event an even bigger success.”