Robert Letts
Director of Business Development, Middle East
1Rebel has expanded to the Middle East, following the success of the brand in the UK and chose ICD Brookfield as a key destination within the cosmopolitan Dubai International Financial Centre (DIFC) area.
ISG Middle East were chosen to deliver the fit-out, and a key reason for this was ISG Middle East being a reputable contractor in the region, believing highly in worker welfare and equality. This was a priority for the client as in the UK this was a strong focus, and these values also had to be aligned in Dubai.
This gym was the first open plan space gym for 1Rebel however all areas followed the brand's industrial, raw feel concept with luxury feel finishes such as a velvet curtain wall façade entrance and a high mirrored wall at reception.
The scope of works were delivered from shell and core and included: two studios (Ride and Reshape), an anticipation zone, and male and female changing room blocks with unique metal vanity and locker units.
“ISG have a great team who work hard and are hungry
to deliver. 1Rebel take Environment, Social and
Governance (ESG) and equality very seriously, and
this is something ISG have shown they also believe
strongly in. ISG have definitely delivered to the
necessary standard required.”
Giles Dean, Co-Founder, 1Rebel
The 10,000sqft venue has a significant amount of blockwork and metal works with sunburst and feature lighting, inspired by the Ain Dubai.
The space featured 90% of exposed ceilings and MEP with an acoustic spray to satisfy acoustic criteria in ICDBP. The specialist lighting and AV scope gives the project a real “WOW” factor.